Why did I only think of this smart answer after the press interview? Why does a journalist pick a triviality as a headline - and how could I have reacted better? What do I say if I don't want to answer a question?

All those involved with the media have similar experiences. And in the media age of social media and self-publishing, new questions constantly arise about how best to deal with the media.

To make you more confident in your dealings with the media, the authors describe the most common mistakes and give tips on how to avoid them. The exciting thing about it: All 150 examples presented are originals from the authors' everyday training.

The book contains 150 practical tips: concise, concrete, direct and simple. One tip per page including an illustrated example. It couldn't be clearer or shorter.